Consulting

Golf clubs will continue to be faced with rising operating costs such as payroll, health insurance, fuel, petroleum byproducts and food commodities, which will put more pressure on financial performance and limit the funds available for reinvesting in the club. Additionally, a softening economy will likely limit discretionary spending on golf and golf club memberships. Delivering the expected golfer/member experience in an environment of increasing costs and unpredictable revenues will require golf clubs to operate at a much higher level of financial sophistication. Regent Golf can help your club achieve this level of sophistication through our suite of consulting services.

Facility-Wide

Performance Management: Like all service businesses, delivering a memorable golfer/member experience is dependent on successfully hiring, training, developing, motivating and rewarding the team at your golf club. With significant experience from Fortune 50 companies admired for their personnel policies, Regent Golf can implement tools such as hiring guidelines, job descriptions, performance appraisals, incentive-based compensation programs and succession planning systems at your golf club that will improve interaction between your personnel and all stakeholders, whether customers, members, club boards or club owners.

Marketing Plans: To be competitive in the marketplace, a golf club must own a unique positioning and communicate it effectively. Using our brand management experience from leading consumer brands, Regent Golf can build a comprehensive marketing plan for your golf club that includes competitive research, brand positioning, product development, pricing, marketing calendars, creative development and media plans.

Financial Plans: Strong financial performance requires smartly constructed financial plans for each department of your golf club that accurately reflect the operating environment. With significant experience in developing line item annual budgets, multi-year financial projections, forecasting models, periodic business reviews and financial reporting packages, Regent Golf can implement these tools at your club to effectively link the golfer/member experience and financial performance.

Property Audits: A qualified, unbiased opinion can either validate the need for change or be the impetus that leads to change. Regent Golf’s comprehensive 560 question audit evaluates the golfer/member experience, the operating platform and the performance benchmarks for each department of your golf club. After visiting your golf club and conducting the audit, Regent Golf will prepare a detailed report and presentation that explains findings and recommends actions needed to achieve the proper balance between golfer/member experience and financial performance.

Customer Feedback: Understanding if your club is successfully delivering the experience that your customers expect is vital to maintaining a competitive position in the marketplace. Using the market research techniques of leading consumer brands, Regent Golf can develop a cost-effective customer feedback program for your club that uses online tools linked to your website such as comprehensive annual member surveys, brief everyday golfer feedback or even post tournament/banquet questionnaires.

Department-Specific

Golf Operations: Calling for a tee time or arriving at the bag drop is often the first impression a golfer may get from your club and will speak volumes about the golfer/member experience that can be expected. Having operated over 100 golf clubs across the country, Regent Golf can implement customized practices, procedures and technology at your club that will create a consistent experience across all golf operations such as tee time reservations, tee sheet management, outside services, pace of play monitoring, practice facilities, lesson programming and tournament production.

Course Maintenance: Consistently superior golf course conditions are the most important factor in attracting golfers and members. Through our alliance with Golf Maintenance Solutions who have overseen the maintenance of over 120 courses throughout the country, Regent Golf provides a unique combination of expertise and a proven track record of working in all facets of course maintenance including agronomy, irrigation, equipment maintenance, business management, leadership skills, environmental practices and construction management. Whether developing a customized course maintenance plan for your club or tackling an immediate agronomical concern, Regent Golf’s experts can ensure that your course will look and play the best it ever has.

Membership: A full club with delighted members who refer prospects is the most-effective marketing program your private club could have. With extensive experience operating private clubs, Regent Golf can implement at your private club the critical elements in building and maintaining a full club; developing compelling membership products, maintaining a strong prospect pipeline, closing membership sales, integrating new members, engaging existing members and communicating effectively with members.

Merchandising: Whether you desire to run your pro shop as a profit center or a breakeven amenity, Regent Golf can structure your merchandising operations to maximize your return on your merchandise investment. By implementing tools and techniques used by category leading national retailers in the areas of store design, visual merchandising, assortment planning, merchandise flow and inventory management at your club, both the golfer/member experience and the financial results will be measurably improved.

Food and Beverage: Delivering a great food and beverage experience can add additional revenue to every round played at your club. However, whether in the dining room, snack bar, men’s grill, beverage cart or banquet facility, unsophisticated operating practices can quickly turn revenue into lost profits. With extensive food and beverage experience, Regent Golf can create a profitable food and beverage experience that delivers a superior price value relationship to golfers/members and guests alike by implementing proven practices, procedures and technology used by leading national restaurants in the areas of guest service, menu/recipe development, menu pricing, food cost management, labor management, procurement, inventory management and food safety.